"Bondegårds is" is a Dutch concept and was distributed to Denmark in 2009. Today this concept is shown all over Europe. The ice cream is produced from 7 different farms around the country and taste, freshness and animal welfare are the key values. As part of a school project Maja have in collaboration with Sanne Schmidt Nyborg redesigned their visual identity with great emphasis on nostalgia. This assignment was fictional and not made in collaboration with "Bondegårds is" or Frydendal.